Relationship marketing in hotel industry: A conceptual study / Leena Nitin Fukey … [et a.l]

The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. Thi...

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Bibliographic Details
Main Authors: Fukey, Leena Nitin, Kumar, Jeetesh, Balasubramanian, Kandappan, Patil, Jyotsna A.
Format: Article
Language:English
Published: UiTM Press 2016
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/44629/1/44629.pdf
http://ir.uitm.edu.my/id/eprint/44629/
https://www.jthca.org/
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