Relationship marketing in hotel industry: A conceptual study / Leena Nitin Fukey … [et a.l]

• Main Authors: Fukey, Leena Nitin, Kumar, Jeetesh, Balasubramanian, Kandappan, Patil, Jyotsna A.
• Format: Article
• Language: English
• Published: UiTM Press 2016
• Subjects: Marketing; Consumer satisfaction; The house. Including arrangement, care, servants; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44629/1/44629.pdf; http://ir.uitm.edu.my/id/eprint/44629/; https://www.jthca.org/

The appreciation of relationship marketing is in building and retaining long-standing relationships with customers, which has a huge impression for various organizations in the West. In any case, because of standards and ethnic modifications, the same term cannot be applied in the local context. Thi...