Case Study : NIFA Biotech Industry Sdn. Bhd. / Mohammad Hafiz Amri

• Main Author: Amri, Mohammad Hafiz
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Large industry. Factory system. Big business; Special industries and trades; Biotechnology
• Online Access: http://ir.uitm.edu.my/id/eprint/44605/1/44605.pdf; http://ir.uitm.edu.my/id/eprint/44605/

NIFA Biotech Industry is also a factory that is given full rights and trust to produce quality formulated products and give good impression by customers across the country to process and manufacture products for distributors. With this, NIFA Biotech Industry Sdn Bhd can market at a very competitive price. R&D research is also done by consulting local universities such as USM, SIRIM, and UKM. The company also enlisted the services of a laboratory analysis division consultant to ensure that the products produced are safe and free from any contamination of microbes, heavy metals, and prohibited substances. The management of the company is led by Mrs. Nik Huslizal Binti Hussin as the Managing Director and Mrs. Wan Norfazilah Binti Wan Yaakub as the Deputy Director as well as a line of staff [management consisting of administrative, production, R&D, Quality Control and marketing units who have a lot of experience and have served the factory. In terms of production, the factory employs 20 people in running production products for its own brand and manufacturing contracts with customers. As a result of this increasing demand and productivity, the company also recruits contract workers to facilitate product production and smooth the movement of factory operations. NIFA Biotech products are called NIFA CAFÉ & IRIES CAFÉ. NIFA CAFÉ is managed by the Company Distributor in Bangsar, Selangor, Anaba Trading Sdn Bhd is responsible for marketing this product throughout Malaysia as well as supermarkets and hypermarkets. While Iries café is marketed retail and wholesale only. NIFA Biotech also accepts OEM Contract orders (Original Equipment Manufacturing) to customers. Extensive marketing planning has been arranged to achieve encouraging sales targets overseas.