Fuzzy conjoint analysis to investigate the users’ perceptions towards credit card / Nurin Syazwina Mohd Zawawi

• Main Author: Mohd Zawawi, Nurin Syazwina
• Format: Student Project
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Bank loans. Bank credit. Commercial loans; Regression analysis. Correlation analysis. Spatial analysis (Statistics)
• Online Access: http://ir.uitm.edu.my/id/eprint/44560/1/45560.pdf; http://ir.uitm.edu.my/id/eprint/44560/

A credit card is a thin piece of plastic rectangular issued by a financial company that enabled the cardholder to purchase goods or services on credit. A credit card, too, is an alternative source of money and is often used for short-term financing. There are about 146 types of credit cards from sev...