Customer segmentation approaches and hotel occupancy performance: a case study of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad … [et al.]

• Main Authors: Ahmad, Noor Azmi, Kamarudin, Syaquif Yasin, Abdul Aziz, Azdel, Saiful Bakhtiar, Mohd Faeez, Che Ahmat, Nur Hidayah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA (UiTM), Malaysia 2011
• Subjects: Travel and state. Tourism; The house. Including arrangement, care, servants; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/44507/1/44507.pdf; http://ir.uitm.edu.my/id/eprint/44507/; https://www.jthca.org/

Yield Management (YM) has been described as a method that can help an organization to sell the right inventory, to the right customer, at the right time for the right price. Application of YM strategies involves the hotel to practice market segmentation strategies in Malaysia has not been highlighte...