ENT 530 Social Media Portfolio / Nur Zahirah Na'im

• Main Author: Na'im, Nur Zahirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Planning. Business planning. Strategic planning; Merchandising; Business communication. Including business report writing, business correspondence
• Online Access: http://ir.uitm.edu.my/id/eprint/44227/1/44227.pdf; http://ir.uitm.edu.my/id/eprint/44227/

The assignment is the study on how to run a business by using the social media. I have chosen a business to be run by me which is a business of selling many flavor of cakes such as brownies, red velvet, carrot, pastry fruit and chocolate 'berhantu' . By doing this business, I have learned on how to control and promote our products by using social media which is Facebook. Facebook is a social networking and e-commerce site that makes it a strategic platform for entrepreneurs to market their products or services. While doing this assignment, I have learned on how to create sale postings by using teaser, soft sell and hard sell. Actually, an entrepreneur has to be proficient when closing sales using effective "soft sell" to anwers customer's enquiries. Moreover, I have learned on how to attract our customers and introduce our product to the customers. We need to set our customers target in oder to make sure that our business running smoothly. We must know what customers want. We also need to know how to handle the upcoming problems.