Relentless expansion of a lifestyle café? / Seri Ayu Masuri Md Daud … [et al.]

• Main Authors: Md Daud, Seri Ayu Masuri, Jusoh, Fatmawati, Sulaiman, Saliza, Yeop Johari, Halim Suhaimi, Zainal Abidin, Adnan
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2020
• Subjects: Small and medium-sized business. History; Small business. Medium-sized business; Leadership in women. Women executives
• Online Access: http://ir.uitm.edu.my/id/eprint/44087/1/44087.pdf; http://ir.uitm.edu.my/id/eprint/44087/

This case study is about a lifestyle café that originated during a date with the entrepreneur's fiancée and built by the endurance, smarts, and sweat of two brothers. The brothers named the café Brotherhood & Co. (Brotherhood) to represent the spirit of togetherness created between them whi...