Case Study : Kekabe by Fendi Islam / Saufinaziha Mohd Hamdan

• Main Author: Mohd Hamdan, Saufinaziha
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Business consultants. Consulting firms
• Online Access: http://ir.uitm.edu.my/id/eprint/43989/1/43989.pdf; http://ir.uitm.edu.my/id/eprint/43989/

This case study intends to define a business strategy which can be used in the production of a new company. As a student, it is important to have an experience on conducting a case study for actual business activities. Kekabe by Fendi Islam is chosen as the company for this case study. This company...