Government’s advertising information content strategy in newspaper print advertisement / Mardzuki Mazlan, Mohd Sazili Shahibi and Wan Ab. Kadir Wan Dollah
In advertising, one of the important and critical part is dissemination of information through communication. Communication is about transmitting, receiving, and processing information between two parties. Therefore, information content of the advertisement is important to ensure the effectiveness o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Selangor
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/43768/1/43768.pdf http://ir.uitm.edu.my/id/eprint/43768/ |
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