Increasing brand awareness of EMBA UiTM (Kedah) program using Facebook as platform / Siti Asmahanim Abdullah ... [et al.]

• Main Authors: Abdullah, Siti Asmahanim, Abdul Razak, Affify Shuhada, Kamaruddin, Noor Jannah
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Social aspects. Social marketing; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/43507/1/43507.pdf; https://ir.uitm.edu.my/id/eprint/43507/

The purpose of this study is to determine factors in Facebook page that will increase the brand awareness of EMBA UiTM Kedah program. This study also aims to identify whether the factors have significant relationship with brand awareness. Data collections are from various sources of ; preliminary su...