Case Study : Social Media Portfolio / Nurul Farhana Mohammad Suhaimi

• Main Author: Mohammad Suhaimi, Nurul Farhana
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Small business. Medium-sized business; Business education; Business communication. Including business report writing, business correspondence
• Online Access: http://ir.uitm.edu.my/id/eprint/43502/1/43502.pdf; http://ir.uitm.edu.my/id/eprint/43502/

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. Social media ability to share photos, opinions, events, others in real-time has transformed the way we live and, also, the way we do business. Crispy Chaco Jar (CCJ) provided food which is bubble rice and chocolate that gives high satisfaction for customer. Crispy Chaco Jar (CCJ) has a markets product line as "The Best Crispy Chaco Jar You Will Ever Have". Crispy Choco Jar (CCJ) business has seen a started begin September 2019. I started a business with capital RMBO and got sales RM200 per year. The target customers for my product are all ages which is young and older. This Crispy Chaco Jar (CCJ) is cheap and affordable price for the customers to buy especially students in University Technology Mara (UiTM) Campus Machang. Thus, I make affordable price because want to gives attraction customer to buy my products. I also create Facebook to expand my business through social media and learn how to post Facebook post for business product which is teaser poster, soft sell and hard sell. I also must raise the revenue at least RM61 and above and prudent spending for my product to avoid profit fails.