Case Study : Social Media Portfolio / Nor Liyana Mat Nasir

• Main Author: Mat Nasir, Nor Liyana
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Small business. Medium-sized business; Business education; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/43500/1/43500.pdf; http://ir.uitm.edu.my/id/eprint/43500/

LMN Phone Accessories offers phone case products for customers. LMN Phone Accessories is customers identifying general because everyone uses a smartphone. Special target market is for student because of stylish design will extract many people. LMN Phone Accessories offers a quality phone case using flexible materials such as silicone, thermoplastic polyurethane (TPU) for soft case and solid plastic, whereas a bumper is generally a rubber-like material intended to cope with impacts or falls for hard case. LMN Phone Accessories has been stated begin September 2019 at Gua Musang, Kelantan. Gua Musang is a way to Kuala Lumpur. So, most of them will stop at Gua Musang. Gua Musang is the largest district in Kelantan. Marketing strategy of LMN Phone Accessories is to offer the quality and price of products. LMN Phone Accessories offer the affordable price because many of customer is students. Thus, l develop a discount offer or lower prices for customers who buy more than one phone case. LMN Phone Accessories fully manage by one person which is me, Nor Uyana Binli Mat Nasir. also create Facebook and lnstagram to expand my business through social media and learn how to post Facebook and lnstagram post for business product whether teaser poster, soft sell and hard sell. I also must raise revenue at least RM 61 and above and prudent spending for my product to avoid profit falls.