Inculcating entrepreneurship through communication skills / Soo Kum Yoke … [et al.]

• Main Authors: Soo, Kum Yoke, Zainon, Saunah, Rajendran, Cecilia Bai, Kamaludin, Puteri Nur Hidayah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2018
• Subjects: Language and education; Content analysis (Communication); Interpersonal communication
• Online Access: http://ir.uitm.edu.my/id/eprint/43335/1/43335.pdf; http://ir.uitm.edu.my/id/eprint/43335/

Communication skills are essential for business and trading. However, young entrepreneurs in the school of business have often neglected this skill and viewed it as less important as opposed to their other core subjects offered at the university. Thus, this paper aims to investigate the importance o...