Strategic analysis for Excellot Sendirian Berhad / Abdul Razak Jon ... [et al.]

The purpose of this paper is to reveal the present situation of Excellot Sdn Bhd in term of its product/services, management, financial standing, marketing and management information system by process of performing an internal audit. Our investigation showed that Excellot Sdn Bhd has not develop any...

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Bibliographic Details
Main Authors: Jon, Abdul Razak, Bakir, Hamdiah, Kaderi, Nizam, Wan Ibrahim, Sh Bahiyah
Format: Student Project
Language:English
Published: 2006
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/42973/1/42973.pdf
http://ir.uitm.edu.my/id/eprint/42973/
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Summary:The purpose of this paper is to reveal the present situation of Excellot Sdn Bhd in term of its product/services, management, financial standing, marketing and management information system by process of performing an internal audit. Our investigation showed that Excellot Sdn Bhd has not develop any formal vision and mission statements since its formation but the business record shows that financially the firm is stable and strong. Reasons for the success based on the SWOT analysis carried out, are that the company has no competitors in the region and excellent track record in job performance with its corporate clients.