Consumers' purchase pattern towards the e-commerce: a case of UiTM Melaka / Norazlinda Mohammad … [et al.]

• Main Authors: Mohammad, Norazlinda, Abu Bakar, Norida, Abu Bakar, Norlinda Tendot, Latchimanan Singh, Hardev Kaur
• Format: Research Reports
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Melaka; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/42670/1/42670.pdf; http://ir.uitm.edu.my/id/eprint/42670/

This study addresses the role of the reliability of vendors and privacy of on online consumers in determining consumer trust in EC. Presently, consumers do not trust the unknown faceless seller and paperless transaction. For that matter, it is advisable for the online-seller (electronic commerce ven...