Determinants of dealer support factors in dealer-supplier relationship satisfaction / Ramli Saad … [et al.]

• Main Authors: Saad, Ramli, Omar, Noorain, Abdullah, Mohd Zulhelmey
• Format: Research Reports
• Language: English
• Published: 2015
• Subjects: HF Commerce; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/42605/1/42605.pdf; https://ir.uitm.edu.my/id/eprint/42605/

Dealers as the channel members play important roles for every organization because through them the products can reach smoothly to their target customers. Therefore, this paper aims to empirically examine the extent to which dealer support correlate with dealer-supplier relationship satisfaction. A...