Public service social media priming towards gaining the trust of youths / Nur Risyah Musa and Mokhtar Muhammad

• Main Authors: Musa, Nur Risyah, Muhammad, Mokhtar
• Format: Article
• Language: English
• Published: Centre for Media and Information Warfare Studies, Faculty of Communication and Media Studies, Universiti Teknologi Mara, Malaysia 2019
• Subjects: Journalism. The periodical press, etc. Press
• Online Access: http://ir.uitm.edu.my/id/eprint/42587/1/42587.pdf; http://ir.uitm.edu.my/id/eprint/42587/; https://jmiw.uitm.edu.my

Social media has vastly proliferated and become a vital platform for political parties, businesses and consumers to disseminate their organisation’s interests and agenda. The public service of Malaysia too has benefited from social media as a strategic communication medium in disseminating governmen...