Identifying the factors influencing information usefulness and information adoption in promoting organ donation through social media / Faerozh Madli … [et al.]

• Main Authors: Madli, Faerozh, Syed Annuar, Sharifah Nurafizah, Sondoh Jr, Stephen Laison, Totu, Andreas
• Format: Article
• Language: English
• Published: Centre for Media and Information Warfare Studies, Faculty of Communication and Media Studies, Universiti Teknologi Mara, Malaysia 2018
• Subjects: Forums (Discussion and debate); Journalism. The periodical press, etc. Press; Collections of general literature
• Online Access: http://ir.uitm.edu.my/id/eprint/42567/1/42567.pdf; http://ir.uitm.edu.my/id/eprint/42567/; https://jmiw.uitm.edu.my

The effectiveness of social media in the context of organ donation is uncertain because of the mixed findings reported in the literature. Hence, this paper aims to review the literature and to identify the factors in social media that can influence one’s decision to register as an organ donor. Most...