Fundamental of Entrepreneurship ENT300 : Caporaso / Muhd Faez Mohd Tinin ... [et al.]

• Main Authors: Mohd Tinin, Muhd Faez, Mustapha, Muhammad Zahid, Mohd Isa, Johan Arif, Brandah, Eliezer
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Marketing; Financial management. Business finance. Corporation finance
• Online Access: http://ir.uitm.edu.my/id/eprint/42433/1/42433.pdf; http://ir.uitm.edu.my/id/eprint/42433/

Our business opportunity is focus on donut business. We have made our research on ali the area that sell donut. We have made our decision to choose our business name is CAPORASO that will be locate in Kuching, Sarawak. First, we have made research on customers need. Nowadays, most of the customers want to try new thing or product. Moreover, this have become a trend on a customer. That is the reason why we are coming out with a new style of producing donut. To promote our new product, we have made some advertisement such as posting on social media and banner. To make it easy, we operate our business by using a food truck. This is because it will decrease our expenses, and this can make people know us easier. Besides that, our product is focus on children, student and people who love food. We hope that we will get our own shop lot and operate in some shopping mall in the future. Lastly, we hope that people will be satisfied with our product.