A study on factors influencing in adoption of mobile apps in Maybank, Kuching Sarawak / Mohd Ismail Berjieri

• Main Author: Berjieri, Mohd Ismail
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Business communication. Including business report writing, business correspondence
• Online Access: http://ir.uitm.edu.my/id/eprint/42419/1/42419.pdf; http://ir.uitm.edu.my/id/eprint/42419/

Mobile apps are very common to people nowadays. As according to the Australian Communications and Media Authority (2011), mobile applications commonly known as apps and applications, mobile applications are software programs that may be installed on smart phones and a 'growing selection of other devices (tablets, some digital set-top boxes, laptops, desktop computers). So here we will look further on the usage of mobile apps towards users or customers. The use of mobile apps also getting wide as it can be used in businesses, learning and so on. Besides that, the used of mobile apps also can lead to brand recognition effectiveness. According to The Journal of Human Resource and Adult Learning (2011), professional maintenance services and brand image are important factors to enhance brand recognition by consumers. It is easily for any company or organization to gain brand recognition as there have mobile apps. This is because mobile apps were originally offered for general productivity and information retrieval including email, calendar, contacts, stock market and weather information. Therefore, mobile apps would promote a well-informed and responsible method to gain brand recognition effectiveness.