Exploring phenomenological in relationship marketing practices of Sarawak women entrepreneurs / Carolina Sandra Giang, Gluma Saban and Corina Joseph.

• Main Authors: Giang, Carolina Sandra, Saban, Gluma, Joseph, Corina
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Malaysian Academy of SME and Entrepreneurship Development (MASMED) 2016
• Subjects: Industrialization; Small and medium-sized business. History; Management. Industrial Management
• Online Access: http://ir.uitm.edu.my/id/eprint/42369/1/42369.pdf; http://ir.uitm.edu.my/id/eprint/42369/

Building and maintaining a long-term relationship with others are an important aspect of women entrepreneurs in operating their businesses. The interpersonal relationship has been acknowledged as the main factor to define relationship marketing. Despite the recognition of the interpersonal relations...