“Malu Apa Bossku?” Najib Razak’s political rhetoric on facebook post 2018 general election / Mohamad Zamri Zainal Anuar and Nuurianti Jalli.

• Main Authors: Zainal Anuar, Mohamad Zamri, Jalli, Nuurianti
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Faculty Communication and Media Studies 2020
• Subjects: Administrative agencies. Politicians; Political parties. Political campaigns; Local government
• Online Access: http://ir.uitm.edu.my/id/eprint/42134/1/42134.pdf; http://ir.uitm.edu.my/id/eprint/42134/

Social media have become one of the most important political tools in the modern world. In 2018, we witnessed the downfall of the Barisan Nasional (BN) government. After 61 years of governance, it fell to its long-term nemesis, Pakatan Harapan (PH). Though PH has been praised for mastering the onlin...