The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad
The study aimed is to examine the relationship of brand image and service quality towards student loyalty in purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understanding student loyalty, the university management might encourage students to shop at the UniShop...
Saved in:
Main Authors: | , , |
---|---|
格式: | Article |
语言: | English |
出版: |
Universiti Teknologi MARA, Perlis
2019
|
主题: | |
在线阅读: | http://ir.uitm.edu.my/id/eprint/41815/1/41815.pdf http://ir.uitm.edu.my/id/eprint/41815/ https://jurnalintelek.uitm.edu.my/index.php/main |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|