Malaysian tourism student’s awareness of the emerging event industry / Asliza Mohd Yusof ... [et al.]

• Main Authors: Mohd Yusof, Asliza, Mohamad Arshad, Azlin Shafinaz, Ali, Mariamah, Naina Mohamad, Rozita
• Format: Research Reports
• Language: English
• Published: 2005
• Subjects: Awareness; Travel and the state. Tourism; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/41784/1/41784.pdf; http://ir.uitm.edu.my/id/eprint/41784/

The event industry is becoming one of the fastest growing and most lucrative areas of the tourism industry worldwide. Malaysia continues to gain world recognition for the excellence of its convention and exhibition facilities and on their attractive places to organize an event. Since event managemen...