Determinant factors influencing customers’ selection on Islamic banking services / Awallyya Abdullah

• Main Author: Abdullah, Awallyya
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Management. Industrial Management; Consumer satisfaction; Banking; Finance, Islamic
• Online Access: http://ir.uitm.edu.my/id/eprint/41635/1/41635.pdf; http://ir.uitm.edu.my/id/eprint/41635/

As one of the most important players in service industry today, Islamic banking was no longer regarded as a business entity striving only to fulfill the religious obligations of the Muslim community, but more significantly, as a business that is indeed for winning over customers whilst retaining the...