Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin

• Main Author: Mahhidin, Khaironi @ Nor Aini
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Public health. Hygiene. Preventive Medicine
• Online Access: https://ir.uitm.edu.my/id/eprint/41561/6/41561.pdf; https://ir.uitm.edu.my/id/eprint/41561/

Background: Non-prescription medicine advertising (NPMA) is the medium that is used by the pharmaceutical companies to deliver the information about non-prescription medicine (NPM) directly to the consumers. The purpose of this study is to evaluate the consumers' exposure, perceptions and behav...