A case study of Borneo Adventure, an inbound tour operator : Strategic marketing plan for China Market / Sigar Malang ... [et al.]

• Main Authors: Malang, Sigar, Keling, William, Seli, Nelson Brandah
• Format: Thesis
• Language: English
• Published: 2010
• Subjects: H Social Sciences (General); Economics as a science. Relation to other subjects
• Online Access: http://ir.uitm.edu.my/id/eprint/41364/1/41364.pdf; http://ir.uitm.edu.my/id/eprint/41364/

In the ancient ages, a human being used to move from one place to another in searching for better living or discoveries. This need was accelerated by the emergence of industrial revolution where transportation means and vehicles were developed, and the workers needed to spend their vacation times a...