The factors that influence customers preference of getting personal loan at Bank Rakyat : A study at Bank Rakyat, Pasir Mas Branch / Noor Nazihah A Rahman
The aim of this study was to examine the factors influencing customer’s preference of getting personal loan at Bank Rakyat. There are four factors that have been studied, which were: interest rate, service quality, corporate image and locations. In collecting data, the researcher used both the secon...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
UNIVERSITI TEKNOLOGI MARA KELANTAN KOTA BHARU CITY CAMPUS
2012
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/41282/1/41282.pdf http://ir.uitm.edu.my/id/eprint/41282/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|