A study on the effect of marketing mix elements towards performance of Celcom Axiata Berhad: a case study in Kota Bharu / Rabi’atul’adawiyah Mukhtar

• Main Author: Mukhtar, Rabi’atul’adawiyah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Telecommunication industry. Telegraph; Online information services industry. Including Internet service providers; Cell phone services industry. Wireless telephone industry; Success in business. Performance; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/41158/1/41158.pdf; http://ir.uitm.edu.my/id/eprint/41158/

Nowadays, telecommunication companies are well established and each of them competing each other to be leading on the market. Celcom is among the first telecommunication company in Malaysia. Celcom has their competitive advantage to attract the more customer. This study about the effect marketing...