Insole a Smart Sport Shoes / Nur Alifah Ilyana Ahmad

• Main Author: Ahmad, Nur Alifah Ilyana
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/41147/1/41147.pdf; http://ir.uitm.edu.my/id/eprint/41147/

In this modern era, people tend to live a healthy lifestyle. Most of them wants to fulfil the ’10,000’ steps per day challenge. Some of them also loves doing outdoor activities such as jogging, hiking and camping. But due to certain circumstances, they had a problem while doing the activity. Therefore, SoleMate Company decided to provided an improved sport shoes called Insole to the footwear market in order to solve the customers problem. The main problem of the customers is they can not get the exact counting of their steps when using the steps counter mobile applications in their phone and when going to hiking or camping, it is hard to see in the dark. Our main target market is for people who have average income level that live in Kuala Lumpur. We chose people who lives in Kuala Lumpur because they are more likely interested in buying our product. This product will get attention since it is a new innovation that never been done by any shoes making company before. It is also convenient and comfortable for user to use since it does not require any technical energy.