BabyXMove Car Seat / Nur Sabrina Zainudin

• Main Author: Zainudin, Nur Sabrina
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/41089/1/41089.pdf; http://ir.uitm.edu.my/id/eprint/41089/

Baby car seat is a product for child’s safety when travelling in a vehicle. Baby Snuggly Enterprise is keen to produce a BabyXMove car seat that have safety improvement compared to the car seat that already in the market. The idea to produce the car seat is to help solve the problem where there are many instances where parents forget about their child in the vehicle and left them for a long period. Hence, we come out with a car seat where it is a foldable car seat and have alarm sensor and built-in airbag. Before the product is being launch in the market, our company has set a target for the BabyXMove car seat. The target segment for our product is parents that have middle and high income in Malaysia, because not all parents can afford to purchase the car seat. This product is also suitable for parents who like to travel because it is a foldable car seat and it can easily be carried everywhere. BabyXMove car seat is a product that has it own uniqueness from the current car seat available in the market. There are competitors that also produce the same product but have a different features. However, our product has advantages over other competitors due to the features of alarm sensor, built-in airbag and foldable car seat, while our product price is considered quite cheaper compared to the other products. So, these will be the advantages for our product.