Generation y and choice of mobile service provider: a study on their preference in choosing a mobile service provider at Kelantan / Nur Ilanie Ilias
A study was conducted to identify the factors related to preference in choosing mobile service providers among the young generations’ consumers at Kelantan. A total of 126 young generations’ consumers in Kelantan who use mobile service provider were involved in the study. The significant findings in...
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| Format: | Monograph |
| Language: | English |
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Bachelor of Science (Hons) Statistics
2016
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| Online Access: | http://ir.uitm.edu.my/id/eprint/40937/1/40937.pdf http://ir.uitm.edu.my/id/eprint/40937/ |
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