Fit-It-Baby Shoes -SS Company / Nur Syafinaz Zaid
Nowadays, parents spend more money when their child in age at first they born until they reach 5 years old to fulfil their basic needs. In order to fulfil all the basic needs with the high living cost, we strongly believe parents may face financial problem. SS Company will provide a new product usin...
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| Main Author: | |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/40884/1/40884.pdf http://ir.uitm.edu.my/id/eprint/40884/ |
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| Summary: | Nowadays, parents spend more money when their child in age at first they born until they reach 5 years old to fulfil their basic needs. In order to fulfil all the basic needs with the high living cost, we strongly believe parents may face financial problem. SS Company will provide a new product using Adaptive Fit Technology which is Fit-It-Baby. Fit-it-baby shoes are stretchable and flexible. It can be stretch to 5 centimetres until 7 centimetres depends on the baby’s feet by switch on the button at the side of shoe. Fit-it-baby shoes not only stretch the sole but also loosen or tighten the laces accordingly to grip the baby’s feet perfectly and comfort. Based on analysis using information obtain in the market survey, SS Company has clear defined our customer segmentation. SS Company are targeting parents who has kids in a group range between 2 years olds- 5 years old since the size of Fit-It-Baby shoes is free size and can be stretch. The price of Fit-It-Baby shoes is quite pricing therefore, SS Company is targeting the customer who in income level group M40 and T20 to be our customer. The profitability will increase year by year as the increase of market share in the industry. Estimation sales of SS Company in 2023 are RM 327,015 as the market segmentation growth year by year. This product created was run by a General Manager and another 4 other manager which is Administration, Operation, Marketing, and Financial Manager. Each of managers has different types of task and play an important role in making this business run well and achieve their target. Last but not least, SS Company really hopes that this product can enter Malaysia's market and next become one of the leading brands of baby shoes product in Malaysia. |
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