Smileeey Stroller - Smileeey Sdn. Bhd. / Norainun Hamdan

• Main Author: Hamdan, Norainun
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/40794/1/40794.pdf; http://ir.uitm.edu.my/id/eprint/40794/

Smileeey Sdn. Bhd. is a company that focusing on producing the technology based infant products. In the early of the business, Smileeey focused on producing a baby stroller. Later on, it might be expanding the business to other infant products such as car seat, buggy, walker, cradle and so on. At first, Smileeey comes up with the new technology based product which is an easy-to-use baby stroller. This stroller is produced with combination of few technologies which is motor technology, braking technology and lighting technology. It is well design baby stroller and user friendly. It is because, the stroller can be used everywhere by parents and it is easy to use. The price of the stroller is not too pricey or too cheap so that most parents are afford to buy it, not only high income level parents can only buy it. The target market of this Smileeey baby stroller is based on marital status and income level. Smileeey produce its first product which is motorized baby stroller specially for a married couple that already have a child or a married couple that are going to have a baby soon. It is focused on married couple with middle and upper class income or monthly income of RM2500 and above. This is because, Smileeey consciously consider the customers’ economic ability and stability. As the product is still new, Smileeey just focused on Malaysia market in the beginning of its business.