ENT 530 Social Media Portfolio / Nur Hamizah Baharuddin

• Main Author: Baharuddin, Nur Hamizah
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Home labor. Home-based businesses; Planning. Business planning. Strategic planning; Merchandising
• Online Access: http://ir.uitm.edu.my/id/eprint/40790/1/40790.pdf; http://ir.uitm.edu.my/id/eprint/40790/

Entrepreneurship is a process of innovation and new venture creation through four dimensions which include individual who actively form is lead their own business nature them for a growth and prosperity. In order to form a business, there are quite numbers of phase that should be understood and develops by entrepreneurs. Kerepek Krup Krap is a recent set-up traditional crisp retail online establishment in Selangor. Kerepek Krup Krap intends to market its line as an alternative existing traditional crip and differentiate itself by marketing strategies, exclusiveness and high brands awareness. I am currently using my house and my hostel as small store to keep all of the stocks. Hence, I also provide a delivery service nearby these areas. I clarified my target market which I think it could bring a very high profit monthly. I had agreed to divide the target market into some categories which are customers. For the customers, I am focusing three types of people which are students, young adults and old adults. I targeted my customers between 18-60 years old.