Safer Convex - Shazlia Sdn Bhd / Amirah Izzati Sazili

• Main Author: Sazili, Amirah Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/40666/1/40666.pdf; http://ir.uitm.edu.my/id/eprint/40666/

Our company innovation product is come from existing convex mirror. The idea of conducting this project it to help the responsible party to the maintain the safety of the road users and to reduce the accident rate in Malaysia especially at the blind spot. There is several feature that we improve for the convex mirror. One of the features is the technology. We are using an advance technology of microwave Doppler radar as a sensor. Next, the solar street light which function as the warning light. This light is an eco-friendly light since it using solar energy instead of electricity energy. The target market for this project is the responsible party that ensure the safety of the road users in Malaysia. They are developer, Jabatan Kerja raya (JKR) and Majlis Perbandaran for every country. This is because our main focus is to improve the outdoor convex mirror. Our product is the first product of innovation for convex mirror in the market. It gives a lot of advantages as there is competitor at the beginning of the product introduce in the market. The price of this convex mirror are very affordable as it along with features that the Safer Convex have. The selling of the Safer Convex is expected to start at the begging of year 2021 and our target market growth within 3 years from 2021 until 2023 Safer Convex consists of 8 main roles in the top management. Each role has contributed certain amount of capital which are HR Manager, Production Manager, Marketing Manager, Financial Manager, Operator, IT Manager, And Quality Control. Each role has its own responsibilities where all manager and staff are required to handle and manage the operations of the department wisely.