ENT 530 Social Media Portfolio : Wafa X Sling Bag / Wafa Mohd Taib

• Main Author: Mohd Taib, Wafa
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks; Merchandising
• Online Access: http://ir.uitm.edu.my/id/eprint/40514/1/40514.PDF; http://ir.uitm.edu.my/id/eprint/40514/

First of all I would like to story about my entrepreneurship product that I sell. I have an idea to sell this product is because I see people nowadays they get into fashion and will get the thing as soon as the product is sell in the market. So I decided to sell sling bag. This sling bag is trending nowadays because it fashion and comfortable to use. This sling bag gone viral because of the different design at the bag and the colourful of the bag. People will attract to this bag because it easy to carry everywhere and can store important items such as smart phone, wallet, makeup and keys. Besides, our target market of this bag is for teenagers and especially women. It is because the design of the bag is more to women and beautiful for women to wear it. So I target to sell it among student Uitm Puncak Alam. Thus, the market segmentation of this product comes from demographic and geographic. I am using method cash of delivery (COD) to area campus and colleges Uitm Puncak Alam which are Casuarina, Rafflesia, Angsana and Dahlia.