ENT 530 Case Study (Go and Grab (Kiosk) / Nadia Hanafi ... [et al.]

• Main Authors: Hanafi, Nadia, Samsudin, Siti Nur Lukluah, Sharif, Nurhayati, Mohd Sarijil, Mohd Zulki
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/40495/1/40495.pdf; http://ir.uitm.edu.my/id/eprint/40495/

Understanding the marketplace, the wider industry and competition is necessary so that the specific business objectives of the project can be well-defined and, more importantly, meet a genuine need, or anticipated need, within the market to which the end-product will be targeted. For example project...