Helmet’s Raincoat - Racingsories Sdn. Bhd. / Mohd Amirullah Shahri

• Main Author: Shahri, Mohd Amirullah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/40405/1/40405.pdf; http://ir.uitm.edu.my/id/eprint/40405/

Helmet plays an important role to all motorcyclists in this world. It protects the head and complements the skull in protecting the human brain. There are some issues among motorcyclists in protecting helmet when leaving their motorcycle. Although there are some products in the market, but it still does not meet the user’s requirements. Hence, Racingsories Sdn. Bhd. wants to introduce a new product which is the “Helmet’s Raincoat”. The Helmet’s Raincoat is a portable, compact, durable and easy to use as it uses high quality and technology of materials to protect helmets from some circumstances. The target market for the Helmet’s Raincoat are all motorcyclists in Shah Alam. Customers who are in the middle level economy to the higher level economy are our potential buyers. We also focus on people who are using helmet that are not going to use storage box for their motorcycle and at the same time want to protect their helmet from getting wet. We are focusing on people in the age between 16-50 years old, motorcyclists from school kids, universities student and workers. Since Malaysia is having climate of the equator, the demand to protect motorcyclist’s helmet is highly expected. We grab this opportunity to sell this product to the retailers and wholesalers.