Adoption Behavior in Sustaining the Mobile Banking Services / Winnie Poh Ming Wong ... [et.al]

• Main Authors: Poh, Winnie Poh Ming Wong, Wan, Lin Wong, Hua, Chin Chee
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Cawangan Sarawak 2020
• Subjects: Banking
• Online Access: http://ir.uitm.edu.my/id/eprint/40318/1/40318.pdf; http://ir.uitm.edu.my/id/eprint/40318/; http://ijsmssarawak.com/ijsms_vol_5_2/7.M065_Mobile_Banking.pdf

The usage of M-banking adoption has received substantial attention in recent years. However, there is limited study investigating the m-banking adoption in Malaysia, specifically among the young adults in Sarawak. This study attempts to determine the relationship between attitude towards banking, compatibility, customer-trust, and perceived benefits towards intention to adopt m-banking. Besides, the present study also aims to investigate the moderating impact of trustworthiness on selected exogenous variables and intention to adopt m-banking. A self-administrated questionnaire containing 37 closed-ended questions was developed. Data were collected from 500 respondents and analysed using the SmartPLS. The results depicted that compatibility and trustworthiness were found to have a significant relationship with m-banking adoption. Interestingly, trustworthiness was found moderating the relationship among positive attitudes towards banking on m-banking adoption. Both theoretical and managerial implications were presented.