The adequacy of the laws and regulations relating to online advertising in Malaysia from the consumer protection perspective / Nur Hidayah Ab Aziz

The emergence of the Internet has been currently affecting a number of areas in the business world including advertising. While online advertising presents a great number of opportunities in business-to-consumer (B2C) activities, yet, the global nature of the Internet has raised doubts in the field...

Full description

Saved in:
Bibliographic Details
Main Author: Ab Aziz, Nur Hidayah
Format: Thesis
Language:English
Published: 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/40266/1/40266.pdf
https://ir.uitm.edu.my/id/eprint/40266/
Tags: Add Tag
No Tags, Be the first to tag this record!