Blueprint (BP) Crusades Enterprises Technology: Entrepreneurship (ENT600) / Nur Ain Samsudin

• Main Author: Samsudin, Nur Ain
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Small and medium-sized business. History; Food industry and trade. Halal food industry. Certification; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/39859/1/39859.pdf; https://ir.uitm.edu.my/id/eprint/39859/

The main product of the company is the hot sauce, which named Ghost Sauce. It is made of carefully selected ingredients to ensure the quality product. Ghost Sauce contains a lot of rich ingredients that make hot sauces flavorful and spicy that are great for people who love spiciness. The product was primarily marketed through retailers, as they work best as a one-stop shop for our potential customer to search for our product. Retailer also helps increase consumer awareness of our product by promoting our product in their shop. I also manage my own marketing services, such as social network advertising.