Measuring customer's satisfaction on food premises cleanliness using fuzzy conjoint analysis / Ummilia Balqis Harun, Noor Afiqah Mustafa and Nur Azwanis Zahid

• Main Authors: Harun, Ummilia Balqis, Mustafa, Noor Afiqah, Zahid, Nur Azwanis
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Fuzzy arithmetic; Mathematical statistics. Probabilities; Analytical methods used in the solution of physical problems; Fuzzy logic
• Online Access: http://ir.uitm.edu.my/id/eprint/39773/1/39773.pdf; http://ir.uitm.edu.my/id/eprint/39773/

Customer's satisfaction is important to determine the level of customer's satisfaction in product or service. However, nowadays available methods for consumer to evaluate the restaurant cleanliness have become the major issue because it only evaluates on several aspects of the restaurant....