Fundamental of Entrepreneurship ENT300: Sweet Sensation / Siti Zuraida Alue ... [et al.]

• Main Authors: Alue, Siti Zuraida, Bahari, Nur Azlina, Hamid, Fatin Nadia, Mohtadza, Nur Hafidzatul Ikhma, Adenan, Farah Atigah
• Format: Entrepreneurship Project
• Language: English
• Published: 2015
• Subjects: Entrepreneurship. Risk and uncertainty; Entrepreneurship. Property; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Bakeries. Baked products; Cakes. Cupcakes; Bakers' trade publications; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/39703/1/39703.pdf; http://ir.uitm.edu.my/id/eprint/39703/

Sweet Sensation is a new company that will be operating in Malaysia. The name of this company comes out from the imagination by the partnerships members. It shows that how we position our products in customer’s mind until they can remember our company’s name because it is simple and easy to pronounc...