Fundamental of Entrepreneurship ENT300 : Pingu Iceland / Noor Fazlena Maulad Rusihan... [et al.]

• Main Authors: Maulad Rusihan, Noor Fazlena, Suhandi, Nabila Farhana, Jasni, Saffizza, Ismail, Siti Suriati
• Format: Entrepreneurship Project
• Language: English
• Published: 2012
• Subjects: Entrepreneurship. Risk and uncertainty; Entrepreneurship. Property; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Nutrition. Foods and food supply; Desserts, pies, and puddings. Pastry; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/39512/1/39512.pdf; http://ir.uitm.edu.my/id/eprint/39512/

We have been chosen dessert outlet as our business. This partnership involves four people which are experience in business and management. The idea to introduce this business come location and small research in Kota Samarahan near UiTM campus. The name of our company is “Pingu Iceland”. The word of “Pingu” is originated from penguin. We choose this name because it is interesting and can attract people, especially kids whose love to eat something sweet. Also it is suitable for family. “Pingu Iceland” is a house of dessert. There are “AisKacang Special”, pudding, jelly, ice- cream, cendol, cakes, honeydew sago and many more. Our company also provides services like chilling section and live band. We emphasize the Alaska concept which reflects of cold environment in the “Pingu Iceland”.In nowadays environment, each one of people demands for something new and fresh. Besides, we charged our customer with affordable price.