Fundamentals of entrepreneurship (ENT300) case study on Duo Cookies Cakes / Mohd.Mahizan Anwar …[et al.]

• Main Authors: Anwar, Mohd.Mahizan, Edni, Ashraff Aizzat, Rolly, Mark Vescera, Roland, Rosenthal, Keri, Nurasmina
• Format: Entrepreneurship Project
• Language: English
• Published: 2012
• Subjects: Price; Profit; Entrepreneurship. Risk and uncertainty; Entrepreneurship. Property; Malaysia; Property. General works; Food industry and trade. Halal food industry. Certification; Bakeries. Baked products; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/39503/1/39503.pdf; http://ir.uitm.edu.my/id/eprint/39503/

DUO COOKIES CAKES is a new company that operated in Malaysia. It is the first company that being managed by Bumiputera. The name of this company is come out from the imagination by the partnerships members. It shows that how we positioning our products in customer’s mind until they can remembering o...