Fundamentals of entrepreneurship (ENT300) : case study Chill out Lounge / Mohamad Hafiez Busra…[et al.]

• Main Authors: Busra, Mohamad Hafiez, Mohd Maley, Siti Shafiah, Maarup, Siti Nur Ain, Abdul Haziz, Hazliza, Ismadi, Khairunnisa
• Format: Entrepreneurship Project
• Language: English
• Published: 2010
• Subjects: Value. Utility. Value added; Price; Entrepreneurship. Risk and uncertainty; Customer services. Customer relations; Restaurants, cafeterias, tearooms, etc.
• Online Access: http://ir.uitm.edu.my/id/eprint/39241/1/39241.pdf; http://ir.uitm.edu.my/id/eprint/39241/

In every progressive firm or organization, top management is really important to responsible for setting quantifiable, measurable and attainable objectives. This is to make sure the top management of the company can achieve their objective smoothly and perfectly.For Chill Out, our policy is developed as a guideline for daily operation of the company that stresses more on the continual need to maximize profits in a just, reasonable manner. Other than that, we also are looking forward to improve our share in the market size. In addition, we will try to providing our customers with the best and fastest service to make sure our customers really satisfied with our company. In addition, to achieve our objective, we had determined our target market. As our company is located at KUCHING area, so our target markets are mostly among the local and foreign tourist. The reason is, they will look for a place that offers them relaxation and comfort. According to this matter, our company prepares to give a full commitment and gives our best in terms of services and products. So this is our good opportunity due to our objective to earn the greatest possible profit by increasing our service and offered a reasonable price to our customer. A related objective of the marketing department is to develop appropriate marketing strategies to ensure the transactions of the business are well done. Another important section in Chill Out is the administration. The main objective of the administrative office manager is to coordinate and communicate the information activities of each of the company's main division so that unit costs of service may be reduced and our services be increased. Hence, the administrative are the one which responsible in determining and administrating our organization to its' best condition. Therefore, in our company also, administrative office manager provides a support service for all other functions. The most important part in Chill Out is the cost of the project. Although every part of top management is really good, the project cost budget is the most important. This is because, if our capital cannot support the business, this project will be useless. So, the total amount to start the project is RM100, 000.00. In the future, we really hope that we have many regular customers that always use our services.