Case Study : Bukit Bunga Crystal Ice Sdn Bhd / Nur Nabihah Mohammad Salleh

• Main Author: Mohammad Salleh, Nur Nabihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Planning. Business planning. Strategic planning; Manufacturing industries; Ice creams and ices; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/38921/1/38921.pdf; http://ir.uitm.edu.my/id/eprint/38921/

Bukit Bunga Crystal Ice Sdn Bhd have been established on 1st January 1998. The company ran by Mr Hj Wan Rosdi Bin Hj Wan Yusoff. He started the company at Bukit Bunga Tanah Merah, Kelantan. The company focused on processing and selling ice tubes around Kelantan. The plant was originally operating at No. 80 Kg Bukit Bunga, Tanah Merah, Kelantan with only one tube processing machine (Vogt type capable of producing 4 tonnes of product only) and a transport truck for the purpose of delivering the product to customers. In the short term, the plant has grown and is beginning to grow strong. Until now, the manufactured tabular ice product has dominated the market throughout Kelantan. As a result of increasing market demand, the plant management has purchased several other tube ice processing machines to meet market demand and also to enhanced the competitiveness of the existing tube ice processing factories in the state of Kelantan. However, Bukit Bunga Crystal Ice Sdn Bhd are still the largest tabular ice maker in Kelantan