Case Study : Rozeriya Enterprise / Muhammad Rozaimie Rosli

• Main Author: Rosli, Muhammad Rozaimie
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Family-owned business enterprises; Food industry and trade. Halal food industry. Certification; Nutrition. Foods and food supply; Beverages; Food service
• Online Access: http://ir.uitm.edu.my/id/eprint/38823/1/38823.pdf; http://ir.uitm.edu.my/id/eprint/38823/

Rozeriya Enterprise was established in 2006 as a food manufacturing business at Kuala Krai, Kelantan. In 2007, it redirected its focus on the frozen food and beverage (F&B) industry and started its first F&B chain, spring rolls. In spite of the 2008 Great Recession Crisis, which had far-reac...