Case Study : Z&Z Niaga (Sos Ummi) / Anis Nur Izzati Syaffrizal

• Main Author: Syaffrizal, Anis Nur Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Small business. Medium-sized business; Planning. Business planning. Strategic planning; Family-owned business enterprises; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/38768/1/38768.pdf; http://ir.uitm.edu.my/id/eprint/38768/

Z&Z Niaga is a food product that produced by Muslim company that mainly focuses on the production of various sauces which is known as ‘Sos Ummi’ in the area of Kelantan. This business company was run by Director, Operation Director and another 4 other managers which are Logistic, Operation & Technical, Marketing and Financial Manager. Each of these managers has their own task and plays an important role to run the business successfully in order to achieve their target. Goals indicate what a business unit wants to achieve. Every business must design a strategy for achieving its goals, cinsisting of a marketing strategy and an effective management. The Marketing manager of Z&Z Niaga non-stop searching opportunity to expand their product not only in Kelantan, but all over the country in Malaysia since the company hopes that their products will be well known and have a place in the hearts of over 20 million Malaysians. They used social media and join IKS Festival to promote their product. Sos Ummi also had been supplied to the largest local hypermarket in Malaysia such as Tesco, Giant and Mydin