Smart Grass Cutter / Nur Asma Nadiah Mohamad Arshad

• Main Author: Mohamad Arshad, Nur Asma Nadiah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Business. Business enterprises. General works, treatises, and textbooks
• Online Access: http://ir.uitm.edu.my/id/eprint/38753/1/38753.pdf; http://ir.uitm.edu.my/id/eprint/38753/

In this modern time, it is normal to see the house with the home yard. Most of people like to build their house in lot area or buying a house that has a yard so that they can do gardening and another activity outside their house. Hence, DD Technology Company introduces a new product called Smart Grass Cutter. As we known, the grass cutting process took a long time to finish the work. So, it is designed to make cutting and cleaning work easier. Besides, it will save a lot of time cleaning the home yard. The purpose of this product is to facilitate the work such as cutting, collecting, and cleaning the grass at the same time. Then, it is also designed as a user friendly since it can be used by teenagers until senior citizens. The Smart Grass Cutter user no need to carry the load of the machine motor on the shoulder and swing the cutting blade during the cutting process. First of all, the company has set the target market for intensive selling. In other words, which types of customer groups that would buy the product. The company’s target customer is for customers that have a home yard and the contractor that serves customers in lawn mowing. This Smart Grass Cutter has functions and advantages in today’s grass cutter machine. It is because it can do cutting and cleaning at the same time which is multipurpose. Thus, it is providing a competitive advantage over more established competitors. Lastly, the management team of the company is a successful person and have their own experience in handling the work. So, it can be seen that the outcome of the product will be as great as the team members.